OKX, a leading global blockchain technology company and Official Partner of Manchester City, has launched its latest campaign—“A New Alternative: Manchester City”—celebrating the shared spirit of innovation, resilience, and progress between the two brands.
The campaign features a striking short film that captures the passion and global influence of Manchester City, showcasing current stars like Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis, alongside legendary former players Sergio Agüero, Paul Dickov, and Steph Houghton. Narrated by renowned UK rapper, actor, and lifelong City fan Bugzy Malone, the film highlights the club’s relentless drive to push boundaries—mirroring OKX’s commitment to redefining the future of Web3 and blockchain.
At its core, “A New Alternative” represents a fusion of football, culture, and cutting-edge technology, embodying the bold, forward-thinking ethos of both Manchester City and OKX.
Haider Rafique, Chief Marketing Officer at OKX, said: “This campaign goes beyond digital assets or football—it’s about cultural transformation. Manchester City embodies a new alternative in football, just as Web3 represents a new frontier in technology. Both challenge conventions, innovate relentlessly, and lead with vision. This partnership is just the beginning of what we can achieve together.”
With this collaboration, OKX and Manchester City continue to redefine excellence, inspiring fans and innovators worldwide to embrace A New Alternative.
“Our latest campaign with OKX underscores the global impact and shared vision of our partnership,” said Jeremy Way, Vice President – Partnerships at City Football Group. “The launch of this powerful short film—featuring Manchester City stars and iconic Club moments—celebrates football’s cultural influence while reinforcing our commitment to innovation, excellence, and pushing boundaries. Together with OKX, we’re shaping the future of fan engagement.”
Leveraging blockchain technology, OKX is revolutionizing digital fan experiences by enhancing transparency, accessibility, and innovation. The campaign also spotlights OKX’s expansion into newly licensed markets across Europe and the Middle East, reinforcing its mission to drive global growth and user empowerment in the Web3 space.
Since becoming Manchester City’s Official Cryptocurrency Exchange Partner, OKX has pioneered the fusion of sports and Web3, delivering immersive experiences that bridge the physical and digital worlds. “A New Alternative: Manchester City” marks the next evolution of this collaboration, uniting two trailblazing brands in redefining culture, technology, and the future of fandom.
