Global developer makes landmark UAE entry with visionary brand redefining luxury living through intentional design and holistic experiences
Dubai, UAE – [Date] – One Group, an international real estate leader with a $2.5 billion global portfolio, has launched ELEVATE – a transformative lifestyle brand poised to reshape the UAE’s luxury property landscape. The announcement marks the group’s strategic billion-dollar expansion into the Emirates, beginning with an ultra-exclusive branded beachfront development set for reveal this quarter.
A Homecoming 18 Years in the Making
“The UAE’s evolution from ambitious vision to global benchmark mirrors our own philosophy of creating spaces that inspire,” said Zeeshaan Shah, Chairman of One Group, who began his career in the UAE nearly two decades ago. “ELEVATE isn’t just about homes—it’s about curating environments where design fosters connection, wellness, and purpose.”
Beyond Brick and Mortar: The ELEVATE Ethos
With 3,000+ units developed across three continents, One Group’s new brand rejects transient trends in favor of:
✔ Timeless design prioritizing emotional resonance over ostentation
✔ Community-first spaces integrating wellness, culture, and nature
✔ Branded residences co-created with elite hospitality partners (negotiations underway)
✔ Investment-grade assets blending five-star amenities with residential privacy
Why the UAE? Why Now?
The $1 billion pipeline responds to soaring demand for experiential luxury properties, particularly in Dubai’s booming branded residences sector (up 150% since 2020). ELEVATE’s debut project—a collaboration with a marquee hospitality name—will feature:
• Architecture as sensory experience (think: biophilic design, micro-climate landscaping)
• Concierge-level services rivaling ultra-luxe hotels
• Tech-enabled wellness woven into daily living
Market Differentiation
Unlike conventional developments, ELEVATE targets discerning owner-occupiers and yield-focused investors through:
→ 15-25% premium potential via branded partnerships (Knight Frank data)
→ Future-ready designs adaptable to generational lifestyle shifts
→ Curated community programming (from artist residencies to sustainability labs)
What’s Next?
The flagship beachfront project’s details remain tightly guarded, but industry insiders anticipate:
• A Q4 2024 groundbreaking
• Limited inventory emphasizing exclusivity
• AI-powered home customization at purchase
“We’re not building units—we’re engineering aspirational ecosystems,” Shah notes, hinting at upcoming GCC expansions.
