This summer, Dubai Summer Surprises (DSS) 2024 invites families, friends, and couples to immerse themselves in Movie Magic at Roxy Cinemas across Dubai. From new releases to beloved classics, Roxy Cinemas promises non-stop entertainment for all ages with a variety of film-themed activities and events.
Organized by Dubai Festivals and Retail Establishment (DFRE), DSS 2024 at Roxy Cinemas spans two months filled with daily highlights such as premieres, special screenings, celebrity appearances, activations, raffles, live events, and surprises galore. Movie buffs can also indulge in tempting combo offers that pair tickets with delicious snacks.
Throughout July and August, kids are treated to a specially curated lineup of family-friendly movies, including 2024 releases, blockbuster hits from 2023, and timeless classics. Roxy Cinemas ensures exceptional value with packages that include a movie ticket, beverage, and unlimited popcorn, making it the perfect destination for summer fun and entertainment.
Roxy Cinemas invites mothers and their young children to indulge in a special cinema experience with Modesh and Dana’s Mama’s Movie Club, held every Monday until August 26th. Designed for moms to unwind while ensuring a baby-friendly atmosphere with dimmed lights and reduced volume, these screenings offer a relaxing afternoon for both mothers and their little ones. The Platinum ticket package enhances the experience with a nutritious breakfast and a goodie bag, providing everything needed for a delightful morning out.
Introducing a unique offering in the UAE, Roxy Cinemas, in collaboration with RITUALS, presents Ladies Night on July 16th and August 13th. This exclusive event at Roxy Cinema VIP Lounge offers an hour of pre-movie mingling over free-flowing mocktails. Following this, guests can enjoy a specially selected film in the Platinum cinema, where seats fully recline, and blankets are provided for ultimate comfort. Gourmet food and drinks enhance the screening, while a RITUALS wellness goodie bag adds a luxurious touch to the evening. This lavish cinema experience is available monthly at Roxy Cinemas located in Dubai Hills Mall, City Walk, and The Beach, JBR.
In July, Roxy Xtreme at Dubai Hills Mall, home to the region’s largest screen, will host the premiere of Deadpool & Wolverine. Fans can meet the movie’s key talent, witness themed stunts at iconic Dubai locations including Burj Al Arab, and participate in a six-hour triple feature movie marathon. Red Bull provides mocktails and a DJ for an exhilarating countdown experience to the first midnight screening. Cosplay events invite fans to dress as their favorite characters for a chance to win prizes, while exclusive movie merchandise and a grand draw for a trip to Disneyland in Orlando add to the excitement for ticket holders.
Roxy Cinemas at Dubai Hills Mall is gearing up for an exciting lineup of premieres and events this summer. In July, fans can join film star Mohamed Henedi for the regional premiere of “Ex Mirati,” featuring an exclusive meet-and-greet with the movie’s key talent. Meanwhile, “Dodi” cast members, including Egyptian singer Ahmed Saad, Donia Samir Ghanem, and Mohamed Mamdouh, will greet fans at Roxy Xtreme with live performances and festivities.
August brings a special Indian premiere, details of which will be unveiled soon. For ultimate entertainment, Roxy Xtreme will host stand-up comedy acts and live magician performances throughout July and August, promising thrilling experiences for cinemagoers.
Kids can enjoy a variety of activities at Roxy Cinemas every day. From July 1-14, there are face painting stations; July 15-31 offers drawing workshops, while August 1-15 features culinary workshops where children can make their own pizza. LEGO® enthusiasts can indulge in a dedicated LEGO® Zone from August 16 to September 1.
Cinemagoers can also participate in exciting promotions. Throughout July, the Lucky Seats campaign offers chances to win instant prizes such as movie tickets and snacks, as well as grand prizes including tickets to MOTIONGATE Dubai, Wild Wadi Waterpark, and more. From August 1-14, the Scratch and Win promotion offers opportunities to win dining experiences, theme park passes, and other valuable prizes.
Celebrating Modesh’s 25th anniversary, daily giveaways from August 8 to September 1 include movie tickets, food and beverage vouchers, Coca-Cola Arena concert tickets, special merchandise, and more. Modesh and Dana will make special appearances at Roxy Cinemas across the emirate throughout the summer.
Dubai Summer Surprises 2024 is supported by sponsors including Al Futtaim, Majid Al Futtaim, Dubai Holding Asset Management, Mercato Shopping Mall, Merex Investment, Nakheel, AW Rostamani, Emirates Airlines, ENOC, e&, and talabat, ensuring a vibrant and enjoyable summer for all.
